Essays on Technology and Culture

Two Theories on The Wall Street Journal’s Recent Anti-Apple Focus

  1. Page views.
  2. Ad impressions.

There is no agenda. Controversial headlines, even if they’re inaccurate, drive page views and then drive ad impressions. It’s not that The Wall Street Journal doesn’t like Apple, it’s that The Wall Street Journal knows anti-Apple headlines and stories drive clicks. End of story. You want them to stop? You know what to do.