Simply moving on is not an option for the haters once you’ve been labeled a Koolaid server and/or a rich source of lulz. Ignore them, and the trolls cry harder, scream louder, and become destructive.

If you’ve already hit the Koolaid Piont, you usually have just three choices:

1. leave (They Win)

2. ignore them (they escalate, make your life more miserable, DDoS, ruin your career, etc. i.e. They Win)

3. fight back (If you’ve already hit the Koolaid Point, see option #2. They Win).

— Kathy Sierra – “Trouble at the Koolaid Point”

I have no words. I didn’t get halfway through before I felt sick and angry. Please, please, please read this. Of course, this is Trigger Warning out the wazoo, but worth powering through.

Kathy Sierra is a hero.