Put another way, if your site, or your apps, are saturated with pop-up windows, screaming videos impossible to mute or skip, you are encouraging the adoption of AdBlock Plus — and once it’s installed on a browser, do not expect any turning  back.

— The Rise of AdBlock Reveals A Serious Problem in the Advertising Ecosystem | Monday Note

There’s a shadow war between advertisers and readers. The harder advertisers try to force themselves into our vision, the more readers will look for ways to get rid of the most obnoxious offenders. Caught in the crossfire are companies and publications with subtle, reasonable ads, like The Deck. We’re heading for a reckoning in the ad space, and it doesn’t look good.

In the meantime, I’m keeping AdBlock Plus and Ghostery installed in my browsers.