Essays on Technology and Culture

Fake Traffic and the Ad Reckoning

“As an advertiser we were paying for eyeballs and thought that we were buying views. But in the digital world, you’re just paying for the ad to be served, and there’s no guarantee who will see it, or whether a human will see it at all.”

— The Fake Traffic Schemes That Are Rotting the Internet – Bloomberg Business

If you want more evidence that online advertising is heading for a reckoning of biblical proportions, read this. What good is a directly targeted ad when the only person that will “see” it is an AI? That is, if anyone sees it at all.