â€œAs an advertiser we were paying for eyeballs and thought that we were buying views. But in the digital world, youâ€™re just paying for the ad to be served, and thereâ€™s no guarantee who will see it, or whether a human will see it at all.â€
â€” The Fake Traffic Schemes That Are Rotting the Internet – Bloomberg Business
If you want more evidence that online advertising is heading for a reckoning of biblical proportions, read this. What good is a directly targeted ad when the only person that will â€œseeâ€ it is an AI? That is, if anyone sees it at all.