Essays on Technology and Culture

RIP My Menchies

At 9:25 PM on 11/9, I posted a tweet that proceeded to Go Viral. Here it is below, with a running total under it. It’s got about 7K each retweets and favs as I write this…

Over the last ~72 hours, my entire Twitter experience has been turned upside down because a bunch of people decided I had revealed something profound and decided to include me in their opinion of it.

— RIP My Menchies: Thoughts on Going Viral – Medium

A somewhat cautionary tale for ordinary Twitter using schmoes who could have this happen to them with the right—or wrong—tweet. It’s also a scathing indictment about Twitter’s incredible lack of tools to manage the response when an ordinary user goes viral. Virality comes with risks, particularly after this recent election, but even before. Ask any vaguely prominent woman on Twitter what her mentions look like.